Mobile Isn't Beating Out TV Yet

Written By Lindsay Wessel

An MLN Research study among 7-9 year-old kids found that TV time remains as popular as mobile media consumption.

The prevalence of TV watching still exists because:

  • Kids think there are more shows they can watch on TV compared to the apps or video content available on their devices.

  • Parents are more likely to regulate mobile device screen time than TV time.

  • Family co-viewing is trending again. Following the height of family-targeted TV content in the 90s (think the TGIF line-up: Full House, Family Matters, Step By Step), the pandemic brought a resurgence of content designed to appeal to the whole family who have been using TV as a way to spend time together.

  • TV watching is more likely to be a passive activity occurring in the background during other activities, whereas time with a device is considered to be a designated activity.

Lindsay Wessel
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